FoodGrit
Brand Identity - Logo Design
Year: 2022
Client: FoodGrit
Country: Netherlands
FoodGrit was born to help FMCG companies to professionalize and focus their global strategy. New growth opportunities, diversifying customer portfolio and entire food chain. Massive network in international retail and food distributors. Positive and confident personality, resilient entrepreneur, perseverant, analytical and flexible. Understands the Food business. Customer focused, with a practical mindset and broad access to investors.
The assignment for this project consisted in the creation and development of their personal brand, the company's digital footprint.
Firstly, the brand logo was designed to be applied in different media, print and digital, as well as in merchandising materials and for future advertising campaigns.
Firstly, the brand logo was designed to be applied in different media, print and digital, as well as in merchandising materials and for future advertising campaigns.
In addition, the brand image was implemented in multiple mock-ups for different commercial products, such as brand stationery, stickers, keys, t-shirts, tote bags, etc.
Typeface
The typeface used for the company name was Lato, in its Bold version.
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