Lovillos
Brand Identity - Logo Design
Year: 2023
Client: Handmade Crochet by Juana Albert
Country: Alicante, Spain
Crochet is a technique for knitting with yarn or wool using a specific short needle, which can be made of metal, plastic or wood.
There is speculation that crochet evolved from traditional Arab, South American or Chinese practices, but there is no consistent evidence of its existence until it became popular in Europe during the 16th century.
Lovillos, founded in Spain by Juana Albert, is a brand that was born as a personal project, a journey towards an exploration of her creativity. It is as much about discovering the shape and pattern as the texture, and finding the unique essence that characterizes all of Juana's creations.
One day, Juana began to wonder why not open the door to her creative world so that everyone could appreciate her work in this fascinating art and enjoy her most precious creative space.
The beauty of Juana's method is that her creations are unique and unrepeatable, it is impossible to do the same thing twice. Lovillos offers her clients the opportunity to own something as unique as themselves. Juana finds inspiration everywhere, totally self-taught, learning and growing every day with each creation she brings to the market.
